Digital Acquisition Manager

Job Req ID: 267 - amaysim Australia - New South Wales

Role Overview

amaysim is looking for an experienced Digital Acquisition Manager to develop and manage our digital marketing campaigns across multiple platforms and channels including SEM/SEO, display, Paid Social, comparison sites, affiliates and other direct partnerships to grow our subscriber base and hit sales and revenue targets.

 

You will work closely with our marketing team (CRM/ content/ brand/ social/ creative) as well as with our digital media agency to drive high performing campaigns focused on customer acquisition.

Job Responsibilities
  • Own the outcomes and KPIs of multiple acquisition channels
  • Develop and implement innovative customer acquisition strategies through digital media channel management (SEM/SEO, Display, comparison sites, Paid Social, partnerships), including efficiently re-allocate budget to optimise campaigns (using attribution modelling) and ensure best ROI on the forecasted budget.
  • Identify opportunities for and implement ongoing paid media channel and creative tests aimed at driving improved digital engagement and conversion
  • Manage and develop relationships with digital media and creative agencies to foster innovation, and to optimize the performance of all digital channels
  • Source and negotiate contracts to develop new business partnerships and constantly grow our subscriber base.
  • Develop a strong collaborative approach working with the CX and UX teams to ensure the online user journey is constantly optimised.
  • Work closely with the design team to create performing ads and create website related assets that you’ll manage through our CMS (homepage banner, promotional messaging, editing of product features).
  • Monitor competitor and market trends to inform marketing strategy and drive in-house / agency innovation
  • Create and implement promotional campaigns to meet company’s sales and revenue goals

 

who we are


We used to be a telco, but we’re now so much more.

If working in empowered teams, delivering amazing experiences, and being surrounded by like-minded people in an inspiring culture is what you're craving, then look no further. #buzzwordbingo

We value our four principles of reliability, simplicity, agility and empathy above all else.

We believe it’s how we live these values that set us apart and inspires us to make amazing experiences for our customers every day.

it doesn’t matter if you’re a customer on our award-winning mobile plans or have switched to our hassle-free home internet or energy plans, we believe every Aussie deserves a fair deal and a great customer experience.  Simple.